“True branding is alignment. It’s how your inner truth shows up in the outer world.”
Get On With It—And Become Who You Were Meant To Be
Featured on: Get On With It Podcast with Sue MacArthur | Episode 3: “Creating the Best Version of Ourselves: The Personal Brand”
When we think of branding, we often picture sleek logos, color palettes, and carefully curated taglines. We might even consider company culture or mission statements. But what about you? What about your personal brand—the identity you carry into every room, every decision, and every conversation?
This is exactly what I had the pleasure of unpacking with the wonderful Sue MacArthur on her podcast, Get On With It, in an episode titled “Creating the Best Version of Ourselves: The Personal Brand.” This conversation felt like an invitation to strip back the external layers and get real about what it takes to own your brilliance—whether you’re an executive leader, entrepreneur, or in the midst of a powerful life transition.
A Journey From Invisibility to Empowered Impact
My own journey started in the skies—as a flight attendant traveling the world—and led me into corporate roles, academic teaching, and ultimately entrepreneurship. But it wasn’t until I faced the devastating loss of my corporate job in the 2008 crisis that I realized something vital:
“You can lose a job, a title, a position… but you never lose your identity—unless you’ve never truly owned it in the first place.”
That moment became the spark for everything I do today, helping others uncover, define, and radiate their unique brilliance through a deeply aligned personal brand. And not just for visibility but for legacy.
So… What Is Personal Branding, Really?
Personal branding isn’t a marketing trick. It’s not just positioning. It’s your truth, made visible.
And in this episode, we explored how personal branding is the foundation for:
- Confident leadership: If you don’t lead from who you are, you risk leading from who you think you “should” be.
- Decision-making clarity: Your brand becomes your internal compass.
- Connection and influence: Authenticity builds trust; without it, influence is hollow.
According to a recent study by McKinsey, companies led by purpose-driven individuals outperform their peers by 42%. Why? Because purpose aligns identity with action. That’s the essence of personal branding done right.
Powerful Takeaways from the Episode
Whether you’re stepping into a new role, launching your own venture, or simply feeling the pull to become more of who you truly are, this episode is for you. Here are a few of the gems we uncovered:
1. Branding isn’t about becoming someone else. It’s about becoming more of who you already are.
When you peel away societal expectations, corporate conditioning, and fear, what’s left is your most powerful asset—you.
2. Leadership branding is not optional anymore.
“If you don’t define your leadership brand, someone else will. And they won’t get it right.”
Your reputation is already out there.
The question is: Is it aligned with your truth?
3. Your brand is not static. It evolves as you do.
Identity is not fixed—it’s unfolding. And with each chapter of growth, your brand must expand with it.
4. Women in transition need a brand that matches their inner evolution.
Whether you’re moving from corporate to entrepreneurial life, returning from a career break, or reinventing after burnout—this is your time to realign.
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“I AM BECOMING” – A Retreat for Women Ready to Redefine Themselves
And that leads me to the soul of my current work: “I AM BECOMING”—a curated retreat experience held in Austria, September 10-14, designed for high-achieving women in transition.
This is not just a getaway. It’s a sacred space to:
- Reclaim your identity.
- Realign your personal brand.
- Step into your next chapter with clarity, grace, and brilliance.
Because you’re not starting over. You’re becoming.
Discover the upcoming retreat and RSVP here: https://event.i-am-escape.com/i-am-becoming 
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It was an honor to speak with Sue MacArthur, who masterfully held space for this rich dialogue on becoming, branding, and brave leadership. I invite you to listen in, take notes, and let it stir something in you.
If this resonates with you—if you’re standing on the edge of something greater, if you’re done playing small, if you’re ready to show up fully in your leadership and life—then let’s talk at bb@bridgetbrands.com. You don’t need to reinvent yourself. You just need to remember who you are.
Because the world doesn’t need another copy. It needs your unapologetic brilliance.
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