Work withBrigitte



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Personal Branding

Be your true personal brand!
Whether you are a solopreneur or climbing up the career ladder. It’s more important than ever to be authentic and unique. With your most important asset, your personal brand, you illustrate what value you have to offer the world.
Potential unleashed.

Brand Reinvigoration

Empower your brand!
Brands need to capture the Zeitgeist. Agile brands are ahead of the curve. Distinct, coherent and enagaging, they evoke emotion and remain competitive.
Brands refreshed.

Brand Building & Positioning

Position your brand top-of-mind!
Want to be cutting edge and competitive? Occupy a distinctive spot in customers’ minds and hearts. Speak to your customers with the right brand that tells the right story and personifies your company’s voice and vision.
Branding strategy delivered.

Global Brand | Local Touch

Give your brand legs!
Are you ready to scale your brand across borders? It is vital to have a clear understanding of the markets you enter - from different countries to cultures to political systems to economies to rules and regulations to competitors. Should you standardize, localize, go “glocal” or invent?
Brands scaled.

Brand Extension

Grow and thrive your brand!
Fostering brand equity is a delicate step. Every extension of a brand - from new product development to entry into a new category to expansion of a brand portfolio - has to reflect that brand’s core values, philosophy, vision and mission.
Brands managed.


Inspire with your brand story!
Startups products and services need to not only offer unique solutions but also be distinctly branded. A compelling brand story is key.
Brand story it is.

30+ years of international experience.
Lots of references and partners.

Messages from my clients

AdaPia d'Errico - Investor | Entrepreneur | Advisor | Author

„Brigitte is a star! Her grasp of the intricacies of branding - from academic, to corporate to personal - is unique in this space. That breadth of understanding is vital for anyone who wants to design their brand, especially if they are a professional or working in a field where differentiation can make or break a career. Brigitte's multiculturalism brings a lot to the table as well; in a global, connected world, the nuances of culture cannot be underestimated, especially in DEI initiatives. Don't let her beautiful humility fool you, Brigitte is a next-level over-achiever!“

Audree Grubesic - Owner OffsiteDirt | Modular Consulting Solutions

„Brigitte has a unique presence in the marketplace for personal brand management and strategy. I have attended her master class and found many useful tips on my own brand. I would highly recommend her services for fortune 500 companies, small and mid-size businesses. If you are at a corporation seriously think about your individual brand and how it may impact your team and company. We all need to be aware of our goals, mindset and push ourselves forward. These are just some of the tools Brigitte drives into with you. She brings a fresh perspective to branding.“

Mindi Rosser - Social Selling & LinkedIn Expert

„Looking for a world-class expert in global branding and personal branding? Brigitte is my go-to person for all things branding. With her depth of expertise in marketing global brands PLUS understanding how many of those same principles apply to personal brands, she is an Allstar in the branding arena. Her signature course, Own Your Brilliance, masterfully shares all of the concepts, strategies, and practical applications that you need to finally own your personal brand. If you're seeking to learn from one of the best in the industry, Brigitte is the go-to expert!“

Gilman Hanson | Brand Strategist & Design Leader

„Brigitte applies her brilliance and education to help others succeed. As a brand authority, she enables others to know and apply their own brilliance to achieve their personal and professional goals. As a thought leader and author, Brigitte provides well-crafted brand courses that are applicable to anyone who is ready to discover a new career and reinvent themselves to be their best. I highly recommend Brigitte to help you realize all that you can be.“

Kathy Svetina - Founder | Fractional CFO for Women-Owned Businesses | NewCastle Finance

„Bridget has a tremendous amount of knowledge and experience in branding. We originally met via LeadHERship Global and she's been a guest on my podcast as well. With every interaction we have, I get more and more impressed with her and her knowledge of branding and the complexities of it in the global arena. I'm excited to see her take all of this and apply it to personal branding because she has a vast toolbox of what works and what doesn't - and she knows why something wouldn't work. I highly recommend working with her. She's not only great at what she does but is a fantastic person to talk to also!.“

Svend Hollensen - Associate Professor of International Marketing

„Bridget is 'Powerwoman', who has set up her own successful company, Bridgetbrands, within a very short time. I have great respect for her determination and energy in such a competitive industry where she could just have continued her normal work. At the same time, I admire her positive attitude which underpins her authentic personal brand. I wish her good luck and success with the future projects :-).“

Sebastian Kummer - Head of Institute of Transport and Logistics | Vienna University of Economics & Business

„I have been following the development of Brigitte for a long time. It’s really impressive how she managed to become a leading expert in personal brands and how she helps people to develop their employee skills and personal brands. I think the combination of profound academic and practical knowledge in brands is unique.“

Irené Turtle - Turtle Executive Coaching & Leadership Development

„Bridget is a Branding expert and really knows her stuff. She has the ability to provide both a high-level overview as well as specific recommendations to elevate your brand and online presence. She is also a truly lovely person who cares about the people she works with - if you need help with your brand, I recommend her highly and you'll have a good time doing it.“

Alex Pinter - Innovation Strategy & Growth Lead at Accenture // Co-Founder @PlayersVote @Trayn

„I love Bridget’s mindset, inner drive and passion!

She lives, thinks and breathes “branding“ day in day out - and most importantly, Bridget stays true to her own personal brand values and messaging in everything she does.

This makes her truly genuine and also helps her stand out even in a competitive market where you have to constantly innovate and adapt to stay competitive. So, keep it up! I’ve really enjoyed being on your podcast as a guest.“

Mafalda Luz

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always very inspiring to attend, and that kind of attention she has towards her students is extraordinarily rare to find. In short, Dr Bojkowszky's teaching ability genuinely makes a difference in her students' success!"

Hundegger Immobilien Consulting

“The workshop with Brigitte Bojkowszky was very successful. We strengthened as a team and got really well motivated at the same time. The energy was immediately noticeable and has become an integral part of our daily work.
The perfect coaching at the right time by Brigitte!
Thanks to Brigitte’s coaching we can focus much more clearly on our strengths again. Consequently, we were directed to market opportunities and strategies small businesses can pursue. Thank you for that.”

Sina Israel - Junior Engagement Manager, McKinsey & Company

“Bridget was our trusted teacher and mentor in the field of brand strategy at WU Wien. Beyond, she supported my team during the business student competition ‘L’Oréal Brandstorm’. Not only her strong content guidance helped us succeed, she was also an inspiring coach helping to shift our mindset into 'a winning mode'. This has boosted our confidence tremendously and made a big difference. I could not have imagined a better coach than her.”

Amy Throw, MSOD - Executive Leadership Coach | Sales Coach | Learning & Development Specialist | Facilitator | Speaker | Author | Image Expert

"I had the pleasure of meeting Brigitte last spring in a Group Coaching Program we both participated in and was immediately drawn to her professional expertise and her genuine approach to helping people develop a personal brand. Then I was a guest on her BrandsTalk podcast recently and it was a delight to work with her.

If you are unclear about your expertise, your vision, your mission, or your unique positioning in your company or in the marketplace, Brigitte is the expert to learn from! She's been sharing her knowledge, expertise, and support by teaching as a university professor for 22 years on global branding and marketing, and more recently by working with dozens of business owners, entrepreneurs, and cutting-edge brands with proven frameworks around the world.

There are so many branding experts out there, but Brigitte's secret sauce (and the qualities that drew me to her ) are her underlying values of integrity, courage, intention, and empathy blended with her academic prowess, branding track record, and cultural awareness. She gives her clients the tools to achieve their goals and the encouragement to be unstoppably inspired to shine. I highly recommend Brigitte as a personal branding coach and mentor!"

Jennifer Hocutt - Strategy Consultant | J. Hocutt Group

"Bridget truly SHINES! She is an expert, branding thought-leader providing unique and personal insight, driven to help corporate trapped professionals find and embrace their brilliance so they can chart a new path forward. Bridget provides education and training in the area of personal branding while implementing best practices for her clients to overcome challenges while harnessing their talents. I am honored to have worked with Bridget on program development and also know her personally. A remarkable human being who is wicked smart and a consummate professional. It's truly a no-brainer to work with her!"

Maria Kauffman - Women's Leadership Coach | The Kauffman Institute

"Bridget brings an unrivaled level of excellence to everything that she does in life. Her podcast has an incredible variety of top-notch professionals that deliver consistent valuable content with great quality. Bridget embodies the excellence that she teaches as a brand strategist and with personal leadership. She goes above and beyond to be knowledgeable, kind, and energetic with everything she does. She is a true original and an incredible asset to the world."

Jennifer Sherlock - President, Reporter & Entrepreneur

"I met Brigitte co-authoring a book, Significant Women: Leaders Reveal What Matters Most. We instantly bonded like sisters. We’re very much the same when it comes to our passion and drive for our work. Brigitte is so detail-oriented and doesn’t miss a beat when it comes to ideas for branding a company. Since she’s also a professor, she instinctively knows how to teach CEOs how to build a global brand in a way that is easy to understand and apply to one’s own ideas and principles. I look forward to working with her now and in the future to continue to build my brand. You will not be disappointed with her strategy and branding campaigns. Brigitte is a born leader. I look forward to learning more from her for years to come."

Katja Marianne Noordam - Business and Social Impact Coach & Strategist

"Bridget is a knowledgeable, dedicated, and authentically original expert in personal and global branding. With the same passion and professionalism, she has built her must-listen BrandsTalk podcast series, she has developed her coaching and skills development offered for any corporate or entrepreneur that takes the marketing of their own unique brand seriously (as we all should!). But first and foremost, she has become a trusted sparring partner and admired friend. Working with Bridget will give you the opportunity to benefit from the unique life experience and professional know-how she brings to the table and no doubt will greatly contribute to your brand building success."

Chief Growth Officer | 

"I have come to know Brigitte as a world-class brand builder who combines both theory and practice in helping global brands fulfill their true potential. Her knowledge, experience, and proven methods also translate very well to those of us who desire to build our personal brand--ensuring we too are successful in leveraging the power of branding to help us achieve our personal and professional goals. I highly recommend Brigitte to any growth-minded individual or organization who wants to be their very best."

Kathryn Read - Consultant | International Expansion Explained

"Brigitte's deep knowledge of global and personal branding combined with her structured approach made it a pleasure to work together with her on her podcast. The communication was so clear that it was simple for me to structure my comments and supporting anecdotes.
Brigitte is not only an absolute professional in her field, she also made it fun to collaborate & I hope that we will be able to work together on some other projects in the future."

Eileen Carlucci

"I cannot say enough good things about Brigitte, and I have so enjoyed getting to know her. She was recently a guest on my weekly show and I was blown away by hearing Brigitte's story and her list of amazing accomplishments. What also struck me is her passion for what she does and her why for starting her business. After she came onto my show, I was a guest on her podcast and she was such an amazing host, a true professional in every way, and had the most amazing questions for me to answer to really showcase my business and what I offered to the world. Recently I attended a workshop hosted by Brigitte and I was so blown away by her knowledge of personal branding and I thought wow, she really knows her stuff and she is a total trailblazer and expert in her field. Brigitte has a true commitment to make a difference in others' lives and to be a contribution for others to make that bold move to start their business and she is there to support them every step of the way to build their brand and empire. Brigitte is truly a bright light in the world and stands for the greatness of others so they can make their dreams come true."

Mach 2 – Aviation Experts

Dr. Brigitte Bojkowszky has coached and supported us in building our brand “MACH2 Aviation Experts” in an exceptional way. We especially appreciate her reliable and efficient work style. With her valuable inputs, in particularly when it comes to our branding in English language, we have succeeded in building our brand MACH2 and in positioning it perfectly in the market. Her long years of international experience, her academic background, and her excellent knowledge in brand development and brand positioning has tremendously helped us in our startup phase.

Thekla Klingemann

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and she always encouraged open discussions. Through interactive elements, such as smaller case studies or guest lecturers with practical backgrounds, she varied lectures and enabled me to gain a comprehensive understanding of theory and practice. Ms. Bojkowszky’s knowledge in the field of brand management made the lecture a very valuable experience for my future career; moreover, with her sympathetic and charismatic nature, she also managed to create a pleasant and trusting teaching atmosphere and motivated us to grow beyond us at any time."

Gianfranco Ciurlia

"Bridget is an empowering branding expert who is dedicated to combine insightful knowledge with a determined focus on the individual needs of her audience. This allows the participants of her course to learn concepts and grow themselves in a perfectly balanced environment. During the global branding class I took with her, she stood out because of her exceptional capability to convey complex content in a very approachable way. During her supervision of my master thesis, she offered the right support for me to overcome obstacles and was a great sparring partner for new directions of research. I would be delighted to take an additional course with Bridget and hope we can collaborate in the future."

Christian Prokopp

„Our branch managers really liked the seminar with Brigitte Bojkowszky because role situations were used to simulate management situations from our branch managers' daily routine. The participants were enthusiastic about the connection to their daily work and the lively presentation.“

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