AboutBridget

Dr. Brigitte Bojkowszky

Founder of BridgetBrands, a branding strategy boutique that unleashes brands’ full potential to make them shine, relevant and sticky.

Producer and host of BrandsTalk, a podcast for Brand Lovers who want to dive into the world of brands and learn from brand stories.

I love to unleash my clients' full potential to make their brands shine!

MY SECRET SAUCE

INGREDIENTS

Branding track record

  • In the last decade I have helped many clients to become brand fit by crafting meaningful and sustainable brand strategies locally and globally.
  • For over 17 years I have been teaching in the field of global brand, marketing and management strategy to thousands of international students at universities around the world.

Cultural awareness guaranteed

In my early twenties I worked as a flight attendant at Lauda Air flying long hauls from Europe to Asia, North America, Australia, Africa, Latin America. This work and travel experience laid the foundation of my multicultural perspective and global interest in strategy and brands.

Academic prowess

  • Doctorate/Ph.D. in Social and Economic Sciences
    • International Marketing & Management
  • Master in Business Administration and Business Education
    • International Marketing & Management
    • Business Education & Further Education (certified Teacher & Trainer)
    • English
  • Semesters at UCLA, USA; NTU, Singapore
  • Marketing & HR Internship in India

All these ingredients of my 30+ years experience - some intentional some unintentional - shaped my life, made me what I am today and became my

SECRET SAUCE!

Which, eventually, got me right into …

… MY SWEET SPOT!

‘I love branding - and that’s what I’m doing. It’s all about brands. I help make your brand shine and become relevant and sticky!’

What do I love so much about it? Strategizing brands is pure excitement for me! When building up a business from nothing, creating a product or a service, you have to infuse that special something! That meaning which represents you as a company, your product, your service, your experience you offer, you as your personal brand; that’s what you are! Brands are most precious! With your brand you illustrate what value you have to offer the world. This is what I will help you to achieve!

Coauthor of 💜 Significant Women: Leaders Reveal What Matters Most 💜

Hitting number 1 bestselling in 14 different categories!

This book is for ambitious women – and men – who seek to have a big impact on the world while also being true to themselves and their values.

Read about the stories and lessons from over twenty accomplished, courageous and inspiring women from around the world. I contribute with my personal story „My pain became my purpose“. Uncovering the meaning of my pain, what it is and where it comes from as well as learning how to use it in a positive way helped me to find my purpose in life, my north star. It is to shine light on others, to illuminate the path for them, for my clients, their brands, my friends, so they can shine and be in the spotlight. This is my sweet spot!

Available on Amazon

All proceeds go to Elimu Girls. Your purchase will make a significant impact! Get your copy today!

CERTIFIED

  • Harvard University, Division of Continuing Education
  • WU-Vienna, Coaching with the Stanford d.school Design Thinking Method: Creating new Solutions
  • Communication
  • Conflict Management
  • Feedback Culture
  • Group Dynamics/Processes
  • Education & Training Planning
  • Storytelling
  • My Voice – Key to my Professional Appearance
  • Get Ready for Public Outreach – Media Training
  • Voice training, a practical workshop
  • Connect with the World: Communicate and Present Professionally with Self-Confidence
  • The Art of the Free Speech
  • Negotiation Skills – The Harvard Concept
  • Nudging – Crowding-in Effect
  • Case Study Teaching: Theory and Practice, Harvard School of Business
  • L’Oréal Professor Master Class / Paris International ‚Brandstorming‘
  • Efficient Supervision of Master- and Bachelor Theses, Final Papers
  • The Art of Presenting Oneself
  • Leadership & Communication, Rhetoric & Communication, Sales, Presentation Techniques, Project Management
  • Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International Research-and-Development Alliances. A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18.
  • Award for Meritorious Service, University of Missouri, Saint Louis, USA

Looking for support to make your brand shine?

Learn more about working with BridgetGet in touch with Bridget