About Dr. Brigitte Bojkowszky
Empowering authentic visibility through identity.
Identity mentor, executive presence coach and university lecturer. For three decades I have helped leaders, founders and organizations become visible from the inside out — so the way they are seen matches who they truly are.
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Mentoring in English & Deutsch · Wien, DACH & USA
My story
Three worlds. One person.
Academics teach theory, trainers deliver tools, and coaches work with individuals. I bring all three. I learned presence at 35,000 feet, leading international cabin crews as a purser. I learned strategy in corporate branding and consulting. And I learned how people really grow in 25 years of university and executive teaching — at WU Vienna and partner universities on three continents.
Every chapter asked for a new identity before it asked for new skills. That is the work I do today: identity mentoring for leaders in transition, executive presence coaching, and leadership programs for organizations and universities.
“It’s not about changing people. It’s about helping them become more of who they already are.”
My secret sauce
Why leaders trust me with their next chapter.
Rigor behind every insight
Doctorate from WU Vienna. Studies at Harvard, Cornell, UCLA and NTU Singapore. Award-winning research in the Journal of International Marketing. You get frameworks that are proven, not trendy.
Presence across cultures
I led cabin crews as a purser and have taught on four continents, from the USA and Canada to Hong Kong and Vietnam. I know how presence lands, and how it shifts, across cultures, hierarchies and boardrooms.
Where strategy meets people
Two decades of brand and leadership practice across 14 industries, from the World Trade Organization to SAP, Volkswagen, Equitable and Carlisle. No theory for its own sake. Only what moves people and results.
My sweet spot
I don’t polish surfaces. I help you build an identity that is impossible to overlook.
Most visibility advice starts with the logo, the LinkedIn post, the pitch. I start with you. When leaders and organizations know who they are, their presence becomes clear, their message consistent, and their impact lasting.
- Identity
- Branding
- Visibility
The heart of my brand
The values behind every collaboration
Excellence
The highest standard, focused on solutions that last.
Passion
Full presence and care for every step of your growth.
Integrity
Honest, reliable, and always true to my word.
Empathy
Deep listening across cultures, roles and stories.
Freedom
Room to think boldly and lead beyond the expected.
What clients and colleagues say
Trusted by leaders and institutions.
What I have always valued most about working with her is the combination of positive energy and intellectual rigor. She has a remarkable ability to connect with very different audiences and adapt her approach without ever compromising on substance. Combined with the breadth of her expertise, this makes her an exceptionally versatile and impactful educator and consultant.
Prof. Dr. Barbara Stöttinger
Dean Executive Education, HEC Paris
Long-time colleague at WU Vienna & WU Executive Academy
She is one of the few professionals I have met and worked with in my whole career who has truly made a difference in my professional life.
A world-class brand builder who combines both theory and practice in helping global brands fulfill their true potential.
Dr Brigitte Bojkowszky’s branding expertise is first-class. Above all, she is deeply engaging, empathic and embodies the power of “soft skills.”
Author
Stories of identity, courage and becoming visible.
AWAKEN: Embrace the Call to Rise and Lead
My chapter: Mindset First, Brand Bold: Ignite Your Identity.
Get the book →
Daring Metamorphosis
My chapter: From Hiding to Thriving: My Journey of Becoming Visible. Proceeds support children’s education through Shambava, Nepal.
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Significant Women: Leaders Reveal What Matters Most
My chapter: My Pain Became My Purpose. Proceeds support Elimu Girls.
Get the book →Credentials & recognition
Proof behind the promise.
Publication Award 2013
Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International Research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1–18.
Award for Meritorious Service 2007
University of Missouri–St. Louis, USA, for exemplary service to students with disabilities.
Education & training
Doctorate and MBA & Education, WU Vienna. Studies at Harvard, Cornell, UCLA and NTU Singapore. Certified Mindset Mentor, Uplift (2026). Certified Trainer since 2009.
As featured in
- Fox News
- Sheconomy
- Journal of International Marketing
- Offsite Dirt Network
- Leadhership Global
Let’s talk about who you are becoming.
Twenty minutes. One honest conversation about where you stand and what comes next, for you or for your organization.
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