AboutBrigitte
Dr. Brigitte Bojkowszky
I empower corporations and entrepreneurs to craft distinctive brand identities, cultivate cultures rooted in shared values, and deliver exceptional client experiences, guiding them toward their brand’s radiant future so that they attract the recognition and clients they truly deserve.
PASSION FOR BRAND EXCELLENCE
MY SECRET SAUCE
INGREDIENTS
Branding track record
- Corporate Professional: With extensive experience in leading positions in global branding and marketing, I have developed and executed successful brand strategies for top-tier companies, driving growth and innovation.
- Academic: For 24 years, I have taught global brand, marketing, and management to thousands of international students at universities around the world, sharing my expertise and passion for branding.
- Entrepreneur: Over the past decade, I’ve empowered clients globally with innovative, sustainable branding strategies, passionately building strong, impactful identities for businesses and individuals.
Cultural awareness guaranteed
- In my early twenties, I worked as a flight attendant at Lauda Air, flying long hauls across Europe, Asia, North America, Australia, Africa, and Latin America. This experience, combined with semesters and internships abroad as a student, laid the foundation for my multicultural perspective.
- Over the past 24 years, I have taught at universities around the world, further enriching my global insight.
- As a corporate professional, I have worked with strong global brands, honing my expertise in brand strategy.
- As a world traveler, I have continuously deepened my understanding of personal and organizational brand strategies from diverse cultural viewpoints.
Academic prowess
- Doctorate/Ph.D. in Social and Economic Sciences
- International Marketing & Management
- Master in Business Administration and Business Education
- International Marketing & Management
- Business Education & Further Education (certified Teacher & Trainer)
- English
- Semesters abroad
- UCLA, USA
- NTU, Singapore
All these ingredients of my 30+ years experience - some intentional some unintentional - shaped my life, made me what I am today and became my
SECRET SAUCE!
Which, eventually, got me right into …
… MY SWEET SPOT!
‘I love branding - and that’s what I’m doing. It’s all about making brands shine.
What do I love so much about it?
Strategizing brand identities is pure excitement for me! When building up a business from nothing, creating a product or a service, you have to infuse that special something!
That meaning that represents you as a company, your product, your service, your experience you offer; that’s what you are! Brands are most precious!
With your brand identity, whether it’s a personal brand or a company brand identity, you illustrate the value you have to offer the world.
This is what I will help you to achieve!
THE HEART OF MY BRAND
MY GUIDING VALUES FOR EMPOWERING GROWTH
EXCELLENCE
I am dedicated to delivering high-quality support, helping clients reveal their unique brilliance. By providing solution-oriented expertise, I empower them to radiate excellence in their personal and company identities. Everyone holds excellence within, and I ensure it shines through with high-level guidance and a wealth of experience.
PASSION
Passion fuels everything I do. I am fully immersed in my work, going above and beyond to offer the highest standards of quality and care. My enthusiasm drives me to empower clients with knowledge, integrity, and purpose, ensuring their journey is one of growth and transformation.
INTEGRITY
Integrity is my foundation. I honor my commitments, delivering on every promise with reliability and discipline. My clients can trust that I will be there for them, offering unwavering support to help them reach their goals. I lead with honesty, ensuring trust and dependability at every step.
EMPATHY
Empathy is at the core of my approach. I connect deeply with clients, understanding their unique challenges, regardless of cultural differences. With compassion and insight, I guide them through obstacles, offering tailored solutions that help them see the bigger picture and achieve lasting success.
FREEDOM
Freedom defines how I work. I embrace the ability to choose my clients globally, transcending traditional boundaries to innovate in modern business. With forward-thinking strategies, I help brands stand out with elegance, laying the foundation for their success in a dynamic and evolving world.
Want to ‘GET ADVICE’ on your branding strategies?
Let’s sit down for a POWER HOUR!
Dr Brigitte Bojkowszky’s branding expertise is first-class. A thought leader in the field, her intuition, stellar academic qualifications and equally impressive CV are invaluable to organisations who seek to achieve their full marketing impact. Her versatility is exceptional – from professional interviewing on her famous podcasts to sharing cutting-edge branding knowledge with growing businesses. I particularly admire her ability to advise a wide range of sectors, including international banking organisations, global beauty brands, elite car manufacturers, but equally entrepreneurs and solopreneurs. Dr Bojkowszky is, above all, deeply engaging, empathic and thus embodies the power of “soft skills”.
Dr. Susan Laverick
Communication Advisor
Laverick Consulting
BRIGITTE IS A COAUTHOR OF 💜 Significant Women: Leaders Reveal What Matters Most 💜
Hitting number 1 bestselling in 14 different categories!
This book is for ambitious women – and men – who seek to have a big impact on the world while also being true to themselves and their values.
Read about the stories and lessons from over twenty accomplished, courageous and inspiring women from around the world. I contribute with my personal story „My pain became my purpose“. Uncovering the meaning of my pain, what it is and where it comes from as well as learning how to use it in a positive way helped me to find my purpose in life, my north star. It is to shine light on others, to illuminate the path for them, for my clients, their brands, my friends, so they can shine and be in the spotlight. This is my sweet spot!
All proceeds go to Elimu Girls. Your purchase will make a significant impact! Get your copy today!
BRIGITTE EARNED HER WOMEN'S LEADERSHIP CERTIFICATIONFROM CORNELL UNIVERSITY
- Areas of qualification include:
- Creating Your Venture: Personal Readiness & Customer Discovery
- Funding Your Venture and Business Planning
- Growth Leadership for Female Entrepreneurs
- Product Development and Digital Marketing
- Laying the Legal Building Blocks for Your Venture
- Entrepreneurial Communication: Presence, Persuasiveness, and Negotiation
- Cornell University, Women Entrepreneurship Certification 2023
- Harvard University, Division of Continuing Education
- WU-Vienna, Coaching with the Stanford d.school Design Thinking Method: Creating new Solutions
- Communication
- Conflict Management
- Feedback Culture
- Group Dynamics/Processes
- Education & Training Planning
- Storytelling
- My Voice – Key to my Professional Appearance
- Get Ready for Public Outreach – Media Training
- Voice training, a practical workshop
- Connect with the World: Communicate and Present Professionally with Self-Confidence
- The Art of the Free Speech
- Negotiation Skills – The Harvard Concept
- Nudging – Crowding-in Effect
- Case Study Teaching: Theory and Practice, Harvard School of Business
- L’Oréal Professor Master Class / Paris International ‚Brandstorming‘
- Efficient Supervision of Master- and Bachelor Theses, Final Papers
- The Art of Presenting Oneself
- Leadership & Communication, Rhetoric & Communication, Sales, Presentation Techniques, Project Management
- Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International Research-and-Development Alliances. A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18.
- Award for Meritorious Service, University of Missouri, Saint Louis, USA
BRIGITTE FEATURED
LIVE STREAMS | PODCASTS | RADIO STATIONS
I’m excited to highlight the invaluable expertise Brigitte Bojkowszky brought to the BEwell hub series as a guest speaker. Her session, “Beyond the Logo: Crafting a Compelling Online Brand,” was truly transformative. Brigitte’s insights on core values, storytelling, and visual consistency resonated deeply, offering actionable strategies to enhance online brands. Her engaging presentation style and expertise made complex branding concepts accessible, enriching our discussions on compelling brand identities. I wholeheartedly recommend Brigitte as a guest speaker for her ability to captivate audiences and deliver transformative insights. Her contribution was invaluable in shaping discussions on crafting compelling online brands. Thank you, Brigitte. The Brand Enchantress
Gary Marcus Judge
GMJ International Business Coach
Founder and President | BEwell
BRIGITTE IS A MEMBER OF
