BRANDSTALK #89
Zineb Layachi

FOUNDER
RAISE THE RUNWAY

✨“Video: be yourself”💫

🟠 Want to learn how to give your prospects a freaking good reason to choose you?

Get all the answers from the amazing Zineb Layachi, Founder of “Raise the Runway”.

✨“My angle is going learn. What made others buy from you? What made others follow you? What made others choose you? Go learn and double down on that. And, go ahead.”💫

Zineb and I had a fun conversation about:

  • how we make our content more appealing and high-converting
  • how we learn from our customers
  • how we repurpose our recorded calls
  • how we become more confident on video
  • how we can elevate our personal brand and be our best

Learn to play the attention game from:

Video editor program: Davinci Resolve https://www.blackmagicdesign.com/products/davinciresolve

For subtitles: Descript https://www.descript.com

✨“Repurposing is a game changer. The purpose of repurposing is twofold. One is you’re being more efficient and two there’s a lot of gold.”💫

Zineb brings over a decade’s worth of experience, from business development and sales enablement roles to marketing, where she has been a two-time CMO. Today, she is the proud co-founder of PitchSLAP, investor pitch mentoring for tech founders and pitching masterclasses for accelerators and incubators. She is also the founder of Raise the Runway, a marketing consultancy that teaches entrepreneurs what they should be talking about instead and gives them the confidence to show up as themselves. Zineb is actively mentoring early-stage founders in pitching and marketing through international startup communities. 

✨“T-shirts: I gotta love them. I’m like a walking billboard. I’m a walking billboard.”💫

 

Watch us: 📹 https://youtu.be/uRutSJ3AF8w 

Get in touch with Zineb Layachi:

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