BRANDSTALK #71
Annemarie Cross

CEO | FOUNDER
AMBITIOUS ENTREPRENEUR PODCAST NETWORK
INDUSTRY THOUGHT LEADER ACADEMY

✨“brands: promise a value –  promise of expectation”💫  — Annemarie Cross

Tune in to an interesting and delightful conversation with Annemarie Cross about all things personal branding.

Annemarie shares her brand story and her journey of becoming a recognized Personal Branding & Podcast Strategist and Business Coach. 

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💡What makes a brand distinguishable, uncopiable, irresistible, unique:

Often we are intimated by other brands and think how, on earth, can I compete? What’s unique about me? It’s often the journey that we’ve traveled, the challenges that we’ve overcome, the systems, the steps, the processes that we’ve implemented, to move from point A to B, and so on. If we identify those teachings, take the time to identify what they are, systematize them, and then bring them out so we can teach them and share them, others can adopt and learn those particular tools and techniques. That is really going to set us apart from what other people are doing. It’s not saying that we’re better than everybody else. We’re better placed to support them. Because of the journey that we’ve walked who we are, our mannerisms, our characteristics, and our charisma just connect well with our ideal clients and they resonate with us, they love the style in the experience that we create. And often it’s the things that make us unique and uncopyable that we don’t really recognize as being unique.

✨“My vision is to impact the lives of 1 billion people.”💫  — Annemarie Cross

 

💡The meaning of authenticity in the context of personal branding

For Annemarie this is a combination of your attitude, how you approach your core values; those that really drive who you are. It’s your integrity, excellence, and boldness, so really it’s being courageous. It’s the words you use, the mannerism, your body language. All of those different things matter if you want to be consistently on-brand. 

 

💡How our money mindset influences us in being a strong personal brand

Our money mindset has been shaped by our observations and what we hear as children. How close people to us have handled money. How money shows up for you in your life is often in the predicament of how other things are happening in your life as well. And if that’s a struggle, if there’s a lot of gaps, it’ll drain through and there won’t be any profit for you. Whilst marketing our business, which is really important, we also have to look at our money mindset. How is that supporting the growth of the business? 

If you’re unable to enroll clients and sell, you’ll become aware very quickly that there’s something that needs to be addressed with your money mindset. The money mindset shift comes from you, it has to start with you first to get paid what you’re worth! This is not just the 10 minutes, or the one or two hours, or however long your program is or you spent time with your client. It is the years that you’ve spent that have led you down the path where you are today. That needs to be reflected in a package you put together. This is impacting the price you charge. The investment someone is going to make in themselves through investing in your experience. 

✨”Money cannot make you something that you’re not already. Money is not evil, or it won’t make you evil, it will just exacerbate what is already inside you anyway.”💫  — Annemarie Cross

 

💡And, of course, get all the advice on becoming the best version of yourself:

✨“Empowerment comes from within so that you can empower and inspire others”💫  — Annemarie Cross

 

💡Lastly we also adventure into the realm of podcasting. Annemarie gives tips for starting a podcast and points out common pitfalls to avoid when doing so:

We need to imagine our podcast to be where we journey alongside our clients. Start with the end in mind, where you want to position yourself. How you’re going to be very unique right from the name of your podcast because you may just be creating a saleable asset. Also, where are you directing clients from your podcast? Is it to your email list? 

Have a strong call to action to get people off the podcast onto your list so that you can continue to nurture them. 

Keep this in the theme of a personal brand. Remember that you may have a topic that hundreds or even millions of other podcasts are talking about, but no one has your voice. No one has your vision, no one has your values. No one has walked your journey. No one has your life, all of those unique aspects that we know are so important make up a personal brand. Get clear on that, be intentional, and bring that forward each and every episode. That’s how you can create a unique listening experience that is distinguishable and uncopyable.

✨“Sometimes the things that we are here to learn can be the biggest transformation”💫  — Annemarie Cross

 

Annemarie Cross is also the CEO and Founder of Ambitious Entrepreneur Podcast Network and Industry Thought Leader Academy, and the author of Industry Thought Leader: From Invisible to Influential (and Profitable) with a Podcast.

Dubbed ‘The Podcasting Queen,’ she is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008. Her podcasts have been syndicated on both National and International Radio and listed among the top podcasts for Entrepreneurs and small businesses worldwide.

Recognized as one of the Top 20 Business Coaches in Melbourne – Australia, she works with consultants and coaches around the world helping them create distinguishable, uncopiable, and irresistible brands so they’re seen as not just A choice – but THE choice with their ideal clients.

📹 Watch us on YouTube: https://youtu.be/OYrcikWkuBo 

Get in touch with Annemarie Cross:

 

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