“Ever find yourself struggling to distinguish your personal brand from your business brand, unsure of how to authentically connect with your audience in the crowded digital space?”

In a recent feature on the Zenler Pro Podcast, The Course Creator and Entrepreneur Podcast, Delivery, and Marketing Platform, I had the privilege of discussing the intricate journey of building a compelling brand identity with the insightful host, Manmeet Kaur. This blog encapsulates the enriching conversation, exploring key elements and actionable insights that can guide you in crafting a brand that resonates and endures.

“Without a clear brand identity, we become susceptible to misinterpretation, missed opportunities, and a lack of direction.”

The Zenler Pro Podcast episode “How to build a brand identity”, now available on YouTube, offers a comprehensive guide to constructing a brand identity that stands out in a saturated digital landscape.

How to Build a Brand Identity w Brigitte Bojkowszky
How to Build a Brand Identity with Brigitte Bojkowszky on Zenler Pro Podcast

Distinguishing Personal Brand from Business Brand

We kicked off the conversation by unraveling the essence of personal branding. Our dialogue commenced with a crucial exploration—how to differentiate between a Personal Brand and a Business Brand. I underscored the notion that everyone is a personal brand. Each individual, from seasoned entrepreneurs to aspiring freelancers, brings a unique set of values, experiences, and skills that shape their personal brand. Recognizing this fact becomes the first step in harnessing the power of personal branding, where authenticity is the linchpin.

Essential Elements of Branding

Delving into the core of branding, we dissected the essential elements that construct a robust brand identity. Unveiling the intricacies of what makes a brand distinctive, I emphasized the importance of values, passions, and unique strengths. In a world overflowing with voices, the key is to be authentically you—this authenticity becomes your superpower, setting you apart in the digital noise.

“Always stay true to yourself and never let what somebody else says distract you from your goals.” – Michelle Obama

Building Trust and Loyalty

Building credibility emerged as a pivotal element in our conversation.

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” – Oprah Winfrey

Credibility, rooted in authenticity, honesty, and commitment, forms the cornerstone upon which trust is built. A brand is not just about the business; it’s about the people it serves. Adopting a customer-centric approach is crucial. Understanding the needs, aspirations, and pain points of your audience informs not only the services offered but also the overall brand experience. We explored how aligning your brand with the values of your customers fosters trust and loyalty.

Leads and Sales

The podcast journeyed into the practical realm by addressing a burning question:

Does branding yield leads and sales?

Of course, it does, eventually! But we shall note that brand building is merely a communications tool (=it is intangible, and cannot be directly measured) rather than a marketing or sales tool (= tangible, can be directly measured). Personal branding, when done authentically, can significantly impact sales in time. Insights were shared on how personal branding efforts, like employee advocacy, can lead to increased reach and resonance, ultimately boosting sales numbers.

Personal Brand Identity

The final chapter unfolded with a focus on the importance of personal brand identity. We delved into the meticulous process of self-discovery, exploring values, passions, and unique strengths. Personal brand identity is the starting point of a deliberate and strategic branding process.

“Building your personal brand identity is not about creating an illusion but about being true to yourself. […] It is not about changing you, it is about becoming more of you.” – Brigitte Bojkowszky

Key Takeaways:

  1. Uniqueness Matters: Recognize and embrace your distinctiveness. In a crowded digital landscape, authenticity is your beacon.
  2. Everyone is a Brand: Whether you’re an entrepreneur or a freelancer, understand that every individual is a personal brand. Leverage this truth to stand out.
  3. Credibility is Key: Credibility is the currency of trust. Uphold authenticity, honesty, and commitment to build lasting credibility.
  4. Customer-Centricity Drives Success: A brand is about people. Adopt a customer-centric approach to understand and meet the needs of your audience.
  5. Branding Powers Sales: Personal branding is not just about identity; it impacts leads and sales. Authenticity resonates with audiences and converts leads into customers.
  6. Start with Self-Discovery: Building a personal brand starts with self-discovery. Understand your values, passions, and unique strengths to shape a compelling personal brand identity.

Immediate Action Steps:

  1. Audit Your Authenticity: Take a moment to assess your online presence. Does it authentically reflect your values and passions?
  2. Define Your Customer-Centric Approach: Identify three ways you can enhance your customer-centric approach. How can you better understand and address the needs of your audience?
  3. Craft Your Personal Brand Story: Begin crafting your personal brand story. What experiences, values, and strengths make your brand narrative unique?

“The most captivating stories are the ones that break free from the expected script.” – Brigitte Bojkowszky

Craft Your Radiating Brand Identity

This enlightening podcast episode is now accessible on YouTube.

Remember, it’s not just about creating a brand; it’s about creating a brand that leaves a lasting impact. Dive into the conversation, extract actionable insights, and embark on the journey of crafting a brand identity that radiates authenticity and resonates with your audience.

If you’re looking for support, drop me an email or book a free discovery call


Zenler has been my go-to online business platform for the past two years, and I couldn’t be more satisfied. The real-time chat and email support are exceptional, always ready to assist and accommodate. It’s truly an all-in-one platform, simplifying my online business operations. As someone not tech-savvy, the user-friendly interface makes navigation a breeze. I highly recommend Zenler as the preferred choice for those who find technology overwhelming. Thank you for making my online business journey so much easier!” – Brigitte Bojkowszky, Ph.d.

Thank you Manmeet for having me on the Zenler Pro Podcast Show. It was a pleasure!

Check out Zenler: https://www.newzenler.com