BRANDSTALK #123
Ashley Leeds

FULL CUP COACHING
OWNER

✨”A post has got a shelf life of about 18 hours. So if you post at nine o’clock on a Monday, that post will be dying off by nine o’clock the next day.”💫

Are you struggling to make your mark on LinkedIn?

Do you find yourself overwhelmed by the platform’s complexities and unsure of where to start?

Well, you’re not alone. Many professionals face similar challenges when it comes to harnessing the power of LinkedIn.

But fear not! In this episode of the BrandsTalk Podcast, we sit down with the one and only Ashley Leeds, popularly known as the “15-Minute Guy” on LinkedIn. Ashley shares his incredible journey from aspiring radio DJ to LinkedIn expert and imparts invaluable wisdom on how to succeed on the platform with just 15 minutes a day. Let’s dive into this enlightening conversation and uncover the secrets to LinkedIn success.

  1. Unmasking the 15-Minute Guy: From Radio Dreams to LinkedIn Stardom

Ashley Leeds introduces himself as someone who has initially aspired to be a radio presenter. He shares an anecdote about a famous radio DJ known as the “Harry Cornflake,” who inspired him. Ashley’s journey eventually led him to LinkedIn, which he considers an amazing platform but acknowledges that many people find it time-consuming. This realization became the foundation of his 15-minute approach to LinkedIn. Ashley explains that by dedicating just 15 minutes a day to the platform, individuals can enjoy consistent, effective marketing.

  1. LinkedIn’s Daily Magic: When, Why, and How to Invest Just 15 Minutes

Ashley emphasizes the importance of integrating LinkedIn activities into one’s daily routine, comparing it to daily habits like brushing teeth. He suggests that the specific timing—morning, lunchtime, or evening—matters less than the consistency of the effort. By making LinkedIn engagement a daily practice, individuals can accumulate valuable marketing time over the year. He highlights that 15 minutes a day translates to 65 hours of free marketing annually.

  1. Authenticity: The Secret Sauce to LinkedIn Success

Ashley underscores the importance of authenticity on LinkedIn and relates it to the concept of people buying from those they know, like, and trust. He emphasizes that authenticity starts with using an accurate profile photo and then extending it to banner colors, language, and even the words used in the headline. Ashley advises against using AI tools for the About section and headline, urging users to write in their own language and style. He encourages people to be themselves, emphasizing that it’s easy to be authentic.

  1. Balancing Act: Content Creation and Personal Connection

Ashley acknowledges the importance of balancing content creation with personal interactions. While creating content is valuable for visibility, maintaining personal connections is equally crucial. He recommends a 70/30 rule, where 70% of your content should be about your audience, addressing their problems, and 30% can be personal or promotional content. Ashley highlights the power of sharing personal stories and anecdotes to make your brand relatable.

  1. From Likes to Calls: The Art of Transitioning LinkedIn Interactions

Ashley offers valuable insights into transitioning interactions from content to calls. He emphasizes the importance of engaging with commenters on your posts by asking questions and taking technical discussions to direct messages. By initiating conversations based on your content, you can build rapport and eventually lead to meaningful calls.

  1. Crafting Your Magnetic About Section: Captivate Your Audience in Four Lines

Ashley delves into the About section of LinkedIn profiles, highlighting the need to address the problems and pains of ideal clients. He stresses that authenticity should be reflected in this section, urging users to write in their own language and style. The first four lines of the About section are crucial, as they should capture the audience’s attention and encourage them to click “See More” for additional details.

  1. LinkedIn Pro Tips: Consistency, Personalization, and Free Profile Reviews

Ashley leaves us with some final nuggets of wisdom. He emphasizes the importance of not getting caught up in LinkedIn trends and hype. Instead, stay consistent and keep showing up regularly. He also advises sending personalized messages when connecting with someone on LinkedIn, mentioning common connections or interests to initiate meaningful conversations. Lastly, Ashley offers free profile reviews to help individuals improve their LinkedIn profiles, pointing out areas for improvement and providing guidance.

✨”Once you be yourself, people start to love you for that. Because you’re brilliant at being yourself. You know how to be yourself. You don’t have to worry about being anybody else.”💫

Ashley’s insights are spot-on:

  • Authenticity is Key: Ashley emphasizes the importance of being authentic on LinkedIn. Your personal brand and storytelling should reflect your true self. Authenticity helps build trust and connections with your audience. People want to engage with real individuals, not masks or personas.
  • Consistency Matters: The 15-minute daily habit Ashley advocates for is all about consistency. Just like daily dental hygiene, consistent effort on LinkedIn can lead to significant results over time. Build LinkedIn into your daily routine, whether it’s in the morning, during lunch, or in the evening.
  • Quality Over Quantity: When it comes to posting content, quality matters more than quantity. You don’t need to post multiple times a day. Instead, focus on creating valuable content that aligns with your personal brand and your audience’s interests. Posting once a week can already set you apart from most LinkedIn users.
  • Profile Essentials: Pay attention to your LinkedIn profile essentials. Your profile photo should be clear, recent, and professional. Ensure your banner (cover photo) communicates what you do and your headline provides a clear overview of your expertise or value proposition. Don’t make it difficult for visitors to understand your professional identity.
  • Humanize Your Brand: Sharing personal and behind-the-scenes content can humanize your brand and make you more relatable. People connect with individuals, not just businesses. Showcasing your personality, interests, and day-to-day life can help establish a deeper connection with your network.
  • Encourage Engagement: Posting content that encourages engagement, such as jokes or fun anecdotes, can be a powerful way to connect with your audience. Engagement on these posts can lead to meaningful interactions and potential opportunities.
  • Simplicity is Key: Keep your messaging and branding simple and clear. Don’t use jargon or overly complex language. Make it easy for anyone visiting your profile to understand who you are and what you do.

Overall, Ashley’s advice highlights the importance of authenticity, consistency, and clarity in building a strong LinkedIn presence that resonates with your target audience.

And that’s a wrap!

It’s time to make LinkedIn work for you, one 15-minute session at a time.

Happy connecting!

✨“Brands: Personal”💫

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