BRANDSTALK #78
Lee Midlane

CEO
VIDEO PRODUCTION ACADEMY

✨“When comparing webinars side by side with the same content, those where she was on camera the whole time has 7x the conversion rate as when she just used slides.”💫

As a business owner, you are told, USE VIDEO! On Instagram, you are told, POST REELS. Videos get more engagement, that has been proven. So we know we should use videos for our business, but many of us don’t know where to start.

Video expert Lee Midlane takes the guesswork out of it!

Tune in to my conversation with Lee Midlane, CEO of Video Production Academy, who shares her wisdom on all things being confident on camera and creating amazing video content.

🔸We dive deep into:

  • how and where to start a video
  • what technology and software to use
  • video editing, how much should we edit out and what to keep to be authentic?
  • video marketing
  • how to become confident on video

✨“You know, they all started somewhere, every experts that is a beginner. So give yourself some grace. And just keep going, just put one foot in front of the other, keep producing that video content, and you will get better.”💫

Furthermore, Lee gives invaluable advice that can help especially women to go past their fear and overcome this insecurity to be out there on video:

  • put your big oil pants on first because you are going to be uncomfortable, and that’s fine. It’s part of the process. You always grow more when you’re out of your comfort zone.
  • use what you have, don’t let the idea of not having a budget stop you. If the only thing that you have is a smartphone, then use a smartphone. If you have a laptop with a webcam, just use what you have available, and then you can get fancy later.
  • master your message. Be really sure what it is you want to say. You can create a script, or you can do something as simple as create bullet points on sticky notes that you then put around the edge of your screen on your Live.
  • practice makes confident. Practice, practice, practice. And the way that you can do that in a safe space is to create a Facebook group of one, you. And what that does is it allows you to go live, it allows you to practice.

✨“Brands should be strong and should be unique.”💫

Lee is the owner of IT Central (in Scotland!) and has recently launched The Video Production Academy! Lee is a lot of fun and has extensive experience in media, education, and business. Her media specialty is editing, although she describes herself as an all-rounder. In business, she specializes in development, strategy, and marketing. It is her passion to help “tech-stressed business owners” create videos for their businesses!

Watch us: 📹 https://youtu.be/t8Lb3UexINo

Get in touch with Lee Midlane:

 

Reach out to Bridget

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