Susan K. Younger


✨”Brand is identity. It truly is identity on so many levels. It’s not just a logo, it’s not just a phrase. It’s how you show up and how others see you. Brand is really how they talk about you”💫

Branding is a crucial aspect of any business, and everything has a personality that can be branded. In this BrandsTalk Live discussion, I have the pleasure of interviewing Susan K Younger, a Relationship Architect and C-Suite Network thought leader. We will delve into the topic of brand personality and explore how it can influence the success of your business.

  • Susan’s Personal Brand Story

Susan shares her personal brand story and how branding has influenced her as she evolved her career. She emphasizes the importance of authenticity and being true to yourself in building your brand.

  • Creating a Framework for Distinctiveness

To be distinctive as a brand, Susan advises creating a framework that identifies your unique selling proposition. She explores the concept of department stores and vendor shops and explains how they can be distinctive as brands.

  • Competition on Shelves

The competition on shelves has evolved from marketer brands vs private labels/house brands to product placement in stores vs product placement online. Susan discusses the impact of this shift on brand personality and how to stand out in the digital space.

  • Standing Out as a Personal Brand

Susan emphasizes the importance of standing out as a personal brand by being authentic, clear about your values, and consistent in your messaging. She encourages personal brands to develop a unique visual identity and to leverage social media to amplify their message.

Your brand personality is
    • what makes your brand unique and relatable. It’s the human characteristics that you associate with your brand, including its voice, tone, values, and behaviors.
    • more than just a marketing tool. It’s a way to connect with your customers on a deeper level and build long-lasting relationships. By aligning your brand personality with your customers’ needs and values, you can create a sense of belonging and community around your brand.

✨”Community is the group you’ve built around you. Sometimes it’s the group you serve. There are so many different communities. It can be family. It can be where you live. It can be those you hook arms with to achieve something. Community is connection in life.” 💫


Key Takeaways:

• Branding is crucial for every business and individual, and everything has a personality that can be branded.

• To be distinctive as a brand, identify your unique selling proposition and create a framework for it.

• Competition on shelves has shifted from marketer brands vs private labels/house brands to product placement in stores vs product placement online.

• Standing out as a personal brand requires authenticity, clarity of values, consistency in messaging, and a unique visual identity.

• Leverage social media to amplify your message and increase your reach.


Susan K. Younger, who has been working with B.A.N.K.™ personality profiling methodology since 2015, gives you a good overview of how BANK can be used in discovering our true selves and defining an identity of an authentic personal brand that connects not only with likeminded people but also helps you to better communicate with those people who might not be your best friend but for sure might be your best customers. 

👉 Crack your BANKCODE: 

✨”BANK: Bank now for me is the acronym for what I work with Blueprint, Action, Nurturer, Knowledge. And we say: ‘Once you’ve cracked the code, you can take it to the bank’.”💫


Susan K Younger, Relationship Architect and C-Suite Network thought leader works with business leaders who have been cracked open by life, looking to make changes in the business to build their future success with ease. Susan combines her unique expertise in architecture, retail management, and consulting with scientifically validated methodology and tools. Simple conversations become game changers when they understand how to build connections and relationships on the values of the team, clients, or potential employees they are engaged with at any time. With experience few leaders acquire, and a life well lived, she helps unpack difficult conversations using personality science, with high tech and high touch.  In her architectural career she led teams building & renovating department stores including Macy’s and Bloomingdale’s and as a consultant to Sephora, CallisonRTKL, GENPACT, & others. She has worked with B.A.N.K.™ personality profiling methodology since 2015 and Codebreakers Technologies AI tools, technology, training, and coaching programs. Her book, Simple Living, Simple Food: Life Lessons Learned Dining with Family & Friends was published in 2013. She has been a contributing author to five other books.



📹 Watch us Live

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