✨”Let excellence be your brand, when you are excellent, you become unforgettable. Doing the right thing, even when nobody knows you’re doing the right thing will always bring the right thing to you.💫- Oprah Winfrey

Unveiling the Essence: A Journey into What Truly Matters

Have you ever stopped to ponder the pivotal question – Do you know What’s Important To You?

It’s a query that often lingers in the back of our minds, prompting us to reflect on the essence of our existence. In a recent one-hour interview on James Dean’s podcast show, “What’s Important To You,” I had the privilege of delving into precisely these questions, unraveling the stories, values, and influences that have shaped my life’s narrative.

A Journey of Transformation

The interview commenced with the fundamental query, “Do you have a story to share?” Reflecting on my life’s journey, I opened up about my experiences, from serving as a stewardess with Lauda Air to transitioning into a university lecturer and eventually establishing BrigitteBrands. Each phase brought unique challenges and triumphs, contributing to a narrative that encapsulates resilience, growth, and the pursuit of authenticity.

The Core of Significance

As we navigated through the conversation, the spotlight shifted to why things are important to me and the profound impact on my life. My belief in health, freedom, and continuous personal growth emerged as foundational pillars. The pursuit of happiness and the desire to lead a joyful life became evident as driving forces. Sharing these insights illuminated not just my values but also the lens through which I approach every aspect of my personal and professional life.

Guiding Principles

James Dean delved into the quotes and phrases that hold significance in my life. “Abundance follows when self-worth thrives” and “You have to be rich with good feelings about yourself to bring the richness of life to you” are mantras that underscore the importance of self-worth in attracting positivity. My personal motto, “Leadership starts with leading ourselves,” encapsulates the essence of authentic leadership rooted in self-awareness.

Shaping Perspectives

The conversation expanded to the people who have left an indelible mark, both in the public eye and in private spheres. Niki Lauda, my former boss, exemplified resilience and determination. Coco Chanel’s ability to assert herself in a male-dominated world resonates deeply. The wisdom of Oprah Winfrey, the revolutionary spirit of Michelle Obama, and the vulnerability advocacy of Brene Brown have all influenced my mindset and values.

✨“Hard times arouse an instinctive desire for authenticity”💫 – Coco Chanel

Shaping Brands, Shaping Identities

My passion for branding is infectious, as James pointed out. It’s a passion rooted in the belief that a well-nurtured brand has the power to transform lives. I expressed that within the realms of branding lies the potential for individuals and organizations to not only thrive in the marketplace but also contribute positively to the lives of their audience.

My perspective on branding encapsulates the core of my beliefs – that branding is a holistic process, intricately tied to mindset, authenticity, and continuous evolution. As we navigate the dynamic landscape of branding, the aim is not merely to create an external image but to shape identities that resonate on a deeper level. This perspective, rooted in passion and authenticity, forms the bedrock of my work as a global and personal brand identity strategist.

✨“A brand is a construct that transcends mere aesthetics such as logos and colors; it germinates from one’s mindset.”💫

Continuity of Values

As the interview progressed, James Dean posed the final question, “What’s important for your future?” The response mirrored the current significance of health, freedom, and personal growth. While the meaning and priority of values may shift, the essence remains constant. Quality time with loved ones and the continuous evolution toward a deeper understanding of authenticity take precedence.

✨”Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.”💫- Brené Brown

Key Takeaways: Lessons to Carry Forward

🔑 Foundational Values

The importance of health, freedom, and personal growth as foundational elements of a fulfilling life.

🔑 Self-Worth and Positivity

The mantra that “abundance follows when self-worth thrives” highlights the connection between self-worth and attracting positivity.

🔑 Authentic Leadership

Embracing authentic leadership by starting with leading oneself.

🔑 Influence of Figures

The impact of influential figures such as Niki Lauda, Coco Chanel, Oprah Winfrey, Michelle Obama, and Brene Brown on shaping mindset and values.

🔑 Nurturing Brands

Understanding that branding goes beyond aesthetics, is rooted in mindset and is capable of shaping identities that resonate authentically.

🔑 Continuous Evolution

The commitment to continuous personal and professional growth is a key aspect of a meaningful future.

✨”Always stay true to yourself and never let what somebody else says distract you from your goals”💫 – Michelle Obama

The podcast journey with James Dean was not just an exploration of my story but a collective reflection on what truly matters in life. It served as a reminder that, in the pursuit of authenticity, every story, value, and influence contributes to the vibrant tapestry of our existence. As we contemplate our own responses to the questions posed, we embark on a journey of self-discovery, recognizing the significance of our narratives in shaping a purposeful and fulfilling life.


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